Energy Digital Summit

Using digital and traditional channels to market a digital conference to marketers.

Energy Digital Summit

A new concept in conferences, the Energy Digital Summit was developed to bring together experts in new technology, marketing and branding for the oil and gas industry. The first conference of its kind, EDS attracted innovators and those eager to learn and share from all over the world for two days of networking, learning and sharing their thoughts and experiences of how to leverage digital tools to market themselves and their companies in a global market.

Topaz Villas: Branding & Advertising

Luxury living with a view.

Topaz Villas print ad

Topaz Villas is a new mid-rise condominium development in the historical museum district just south of downtown Houston. The selling points for these $1,000,000.00 plus condos was location, the views and superior construction. Architectural cues were taken from classic Italian design and building materials were top of the line with large floorplans designed for a sophisticated audience with classic tastes.

JBC General Contractors Rebrand

A new name requires a new brand and new tools.

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For over 20 years JBC had been building quality and confidence into every commercial construction project they took on. They had built a reputation of exceeding the client’s expectations on their projects, even as they faced unbelievable timelines and all the challenges that seem to creep into construction projects.

Taking an Iconic Power Bar into the Social Branding Sphere

Don't be afraid to proactively engage your audiences and embrace their independence.

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Since Gary’s (Clif Bar founder) epiphany in 1990 and the subsequent launch of the CLIF Bar brand in 1992, CLIF Bar has experienced tremendous growth while defining a new market for energy bars. The energy bar market has become confusing and cluttered. CLIF Bar needs to be flexible and take advantage of new media opportunities to attract and connect with emerging audiences. Both new and existing target segments can be broken down into four groups: adventure, outdoor, busy lifestyle, and healthy lifestyle.

Road Rules 12-15

More of your favorite driving issues like driving in the left lane and turning into the correct lane.

Ferrari makes a bad turn

Road Rule #12: Parking lots are NOT a shortcut. It’s actually illegal to cut through a parking lot to avoid the light. How much time are you going to save? Thirty seconds? Wait in line like the rest of us and chill. Parking lots are already

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