AirGas On Site Brand Strategy

SITUATION:

AirGas was a well respected name in the industrial and petrochemical services company. AirGas On Site Safety Services was a division of AirGas and provided safety products, services and support for the oil and gas and petrochemical industries. While backed by a multi-billion dollar company, AIrGas On Site Safety lacked proper marketing materials. They needed clear benefit-based messaging and a comprehensive collateral system to help differentiate them from the competition.

AUDIENCE:

Plant Superintendents
Turnaround Managers
Safety Managers
Procurement Managers
Plant Managers
Maintenance Managers

CULTURE MAP:

AirGas design branding culture

POSITIONING:

For large petrochem facilities looking for best-in-class safety services at competitive prices, Airgas On-Site Safety has the reputation of providing superior equipment, processes and technologies that customers can rely on. We leverage our financial stability, deep experience and extensive training to deliver projects on time and on budget.

AirGas branding, brand pyramid, positioning

BRAND PERSONALITY:

AirGas brand personality

TAGLINE:

Customers in the petrochemical and industrial manufacturing markets are challenged daily with worker safety, equipment availability and vendor reliability. Airgas On-Site Safety Services has the deep experience, comprehensive processes and the best equipment to deliver on these customer demands.

AirGas branding, tagline, positioning

EVENT MATERIALS:

AirGas 10×10 tradeshow display for upstream oil and gas events.

AirGas 10x10 tradeshow display for upstream
AIrGas logo, branding
AirGas brand strategy, collateral system, branding
AirGas browser cards for events, collateral, branding
AirGas design branding wall graphics
AirGas design branding wall graphics
AirGas design branding inspiration
AirGas industrial lighting brochure