Airgas On Site Safety Brand Strategy

SITUATION:

Airgas was a well respected name in the industrial and petrochemical services company. Airgas On Site Safety Services was a division of Airgas and provided safety products, services and support for the oil and gas and petrochemical industries. While backed by a multi-billion dollar company, AIrgas On Site Safety lacked proper marketing materials. They needed clear benefit-based messaging and a comprehensive collateral system to help differentiate them from the competition.

AUDIENCE:

Plant Superintendents
Turnaround Managers
Safety Managers
Procurement Managers
Plant Managers
Maintenance Managers

CULTURE MAP:

POSITIONING:

For large petrochem facilities looking for best-in-class safety services at competitive prices, Airgas On-Site Safety has the reputation of providing superior equipment, processes and technologies that customers can rely on. We leverage our financial stability, deep experience and extensive training to deliver projects on time and on budget.

BRAND PERSONALITY:

TAGLINE:

Customers in the petrochemical and industrial manufacturing markets are challenged daily with worker safety, equipment availability and vendor reliability. Airgas On Site Safety Services has the deep experience, comprehensive processes and the best equipment to deliver on these customer demands.

EVENT MATERIALS:

Airgas 10×10 tradeshow display for upstream oil and gas events.