DC Blox Brand Strategy & Identity

SITUATION:

After struggling to gain market traction for several years, DC Blox investors brought in new leadership. The new leadership quickly realized that DC Blox was lacking benefit-based positioning and clear and consistent verbal and visual messaging. We executed a complete brand strategy and positioning initiative to develop new positioning, message hierarchy and updated visual systems. 

Messaging focused on differentiating DC Blox from competitors and promoting customer benefits.

Visual systems implemented a new more aggressive color palette that allowed DC Blox to highlight and visually segment product offerings.

CULTURE MAP:

BRAND PERSONALITY:

BRAND PYRAMID:

POSITIONING:

DC BLOX empowers organizations and communities with access to enterprise-level computing power and the ability to rapidly deploy high-power modular data BLOX — all connected through a high performance optical matrix with synchronous data replication and guaranteed business continuity.

PRINT AD:

COLOR PALETTE: