Guy A Parker

Creative Director, Brand Strategist, Designer

OVERVIEW:

Leader, teacher, mentor, coach and creative guide. A self-motivated creative problem solver that possesses equally strong left- and right-side brain functions. This half artist and half engineer sees the big picture and glorifies the big idea, but does so with an eye on well developed strategy and properly executed details. A seasoned creative director well known for collaborative and practical solutions that deliver engaging and compelling messages designed to resonate with target audiences using integrated media strategies.

BRAND PERSONALITY:

EDUCATION:

MFA, Communication Design
Texas State University, San Marcos TX

BFA, Graphic Design
Texas State University, San Marcos TX

Guy has over 25 years of advertising, design, online and mobile design, brand development, strategy and start-up experience that he leverages to help clients succeed. His diverse background as a brand development consultant, designer and creative director gives him a unique perspective on relevant messaging and design aesthetics and their role in creating successful brand communications for clients that deliver tangible results. Guy helps clients define their brand personality and develop the strategies and marketing tools that allow them to deliver on their brand promise.

Client roster includes local, regional, national and global brands in both the B2B and B2C markets.

 

Creative Director, Brand Strategist
Ambient Way, Houston
Integrated Branding, Advertising and Strategy

Boutique studio focused on integrating brand strategy, advertising and digital social platforms to help clients leverage digital and traditional media assets. Responsible for budgets, proposals, presentations, brand strategy, content development and creative execution for clients such Mist Box, Topaz Villas, DCT5 Data Centers, Captavi, The Termo Company, UTHealth, Energexi Energy, The Source for Women and Boy Scouts of America.

 

 

Advertising Instructor, Adjunct
The Art Institute of Houston

Part time instructor for the advertising degree program. Responsible for developing course syllabi and plans for advertising classes. Classes developed and taught include Advertising Design, Creative and Strategic Planning, Storyboard and Script Writing, Portfolio 1 & 2 and Advertising Copywriting.

 

 

Founding Partner, Creative Director
Energy Digital Summit, Houston
Branding, Marketing and Digital Media Conferences

Branded, designed and developed messaging for the first of its kind conference to connect and integrate the principals of branding, marketing and digital media for the oil and gas industry. Marketing, HR and IT professionals connected and learned as digital thought leaders and industry experts from around the country shared their knowledge and tips on integrating digital and interactive strategies into their daily processes and work flows. Developed all branding and advertising materials including website, online, print, onsite promotional, presentation templates and event audio/visual.

 

 

Chief Creative Officer
BrandExtract LLC, Houston
Brand Experience & Strategic Consulting

Responsible for the creative staff, designers, writers, and web designers in the development of all branding, advertising and marketing assets, and ensured that brand positioning and messaging were consistent across all media. Directed and lead teams on projects from concept to completion and translated marketing objectives into creative strategies. Mentored and coached creatives and other employees to help expand their talents, skills and confidence in a highly competitive and stressful environment. Responsible for budgets, proposals and client presentations. Clients included Marathon Oil, UHY Advisors, Windsor Foods, Marine Military Academy, Techcess Group, Boy Scouts of America, Advantage Fixtures, eVgo Network, Geoforce, and The Termo Company.

 

 

Creative Director
Parker Hayden Inc, Houston
Integrated Advertising and Design

Initiated, directed and oversaw creative development for all projects in an integrated process combining advertising, design, marketing, public relations and new media. Instrumental in planning, development and implementation of new business startup including business agreements, leases, equipment and software procurement, hiring, office design and infrastructure. Responsibilities also included sales and client support. A sampling of clients included Windsor Foods, Terex, New Holland, Casa Ole Restaurants, Acclaim Energy, The Drake Companies, Voila IP, Boy Scouts of America, Crazy Jose’s Restaurants, Mission Burrito, Houston Saturn Dealer Group and David Taylor Cadillac.